Presentation

I am an Assistant Professor of Marketing at IÉSEG School of Management (Paris campus). I have a Master in Management from ESCP Europe (Paris) and a PhD from HEC Montreal. I am Associate Editor at European Journal of Marketing. My research interests include: marketing communication (advertising, sponsoring, and celebrity endorsement), political ideology and corporate political activities, […]

Publications and Conferences

Publications Boeuf B. (Forthcoming), “Political Ideology and Health Risk Perceptions of Food”, Social Science & Medicine. Boeuf B. (Forthcoming), “The Impact of Mortality Anxiety on Attitude Toward Product Innovation”, Journal of Business Research. Boeuf B. and Darveau J. (2019), “An Ethical Perspective on Necro-Advertising: The Moderating Effect of Brand Equity”, Journal of Business Ethics, 155 (4), 1077-1099. Boeuf […]

Teaching

Undergraduate Consumer Behavior (HEC Montreal) Customer Relationship Management (HEC Montreal) Market Research (IÉSEG) Marketing (IÉSEG) Graduate Digital Marketing (Montpellier Business School) Marketing Culture and the Arts (IÉSEG) Marketing for Cultural Organizations (HEC Montreal) Marketing Research Methodology (IÉSEG) Marketing Research Seminar (IÉSEG) Marketing Strategy and Company Observation (IÉSEG) Qualitative Research and Consulting in Marketing (IÉSEG) Executive […]