Presentation

I am an Associate Professor of Marketing at IESEG School of Management (Paris campus) and a member of the LEM CNRS-9221. I have a Master in Management from ESCP Europe (Paris) and a PhD from HEC Montreal. I am Associate Editor at European Journal of Marketing. My research interests include: marketing communication (advertising, sponsoring, and celebrity […]

Publications and Conferences

Publications (ABS ranking: from 4* to 1; CNRS ranking: from 1* to 4) Boeuf B. (Forthcoming), “Boys Don’t Cry: The Negative Effects of Brand Masculinity on Brand Emotions”, Marketing Letters. (ABS 3; CNRS 2) Boeuf B. (2019), “Political Ideology and Health Risk Perceptions of Food”, Social Science & Medicine, 236, 1-7. (ABS 4; CNRS 1) Boeuf […]

Teaching

Undergraduate Consumer Behavior (HEC Montreal) Customer Relationship Management (HEC Montreal) Market Research (IESEG) Marketing (IESEG) Graduate Digital Marketing (Montpellier BS) Marketing Culture and the Arts (IESEG) Marketing for Cultural Organizations (HEC Montreal) Marketing Research Methodology (IESEG) Marketing Research Seminar (IESEG) Marketing Strategy and Company Observation (IESEG) Qualitative Research and Consulting in Marketing (IESEG) Executive Education […]