I am an Assistant Professor of Marketing at IÉSEG School of Management (Paris campus). I have a Master in Management from ESCP Europe (Paris) and a PhD from HEC Montreal. I am Associate Editor at European Journal of Marketing. My research interests include: marketing communication (advertising, sponsoring, and celebrity endorsement), political ideology and corporate political […]Read more "Presentation"
Publications Boeuf B. (Forthcoming), “Political Ideology and Health Risk Perceptions of Food”, Social Science & Medicine. Boeuf B. (Forthcoming), “The Impact of Mortality Anxiety on Attitude Toward Product Innovation”, Journal of Business Research. Boeuf B. and Darveau J. (2019), “An Ethical Perspective on Necro-Advertising: The Moderating Effect of Brand Equity”, Journal of Business Ethics, 155 (4), […]Read more "Publications and Conferences"