I am an Associate Professor of Marketing at IESEG School of Management (Paris campus) and a member of the LEM CNRS-9221. I have a Master in Management from ESCP Europe (Paris) and a PhD from HEC Montreal. I am Associate Editor at European Journal of Marketing and an Editorial Board Member of Journal of International Marketing.
My research interests include:
- marketing communication (advertising, sponsoring, and celebrity endorsement),
- political ideology,
- health and well-being,
- necro-marketing and consumer responses to death anxiety.
I teach marketing (in English and French) in undergraduate, graduate and executive education programs.
Associate Professor of Marketing, IESEG School of Management
Assistant Professor of Marketing, IESEG School of Management
Assistant Professor of Marketing, Montpellier Business School
Ph.D. in Marketing, HEC Montreal
Master in Management, ESCP Europe