I am an Associate Professor of Marketing at IÉSEG School of Management (Paris campus). I have a Master in Management from ESCP Europe (Paris) and a PhD from HEC Montreal. I am Associate Editor at European Journal of Marketing.
My research interests include:
- marketing communication (advertising, sponsoring, and celebrity endorsement),
- political ideology and corporate political activities,
- gender roles,
- consumer responses to death anxiety.
I teach marketing (in English and French) in undergraduate, graduate and executive education programs.
Associate Professor of Marketing, IÉSEG School of Management
Assistant Professor of Marketing, IÉSEG School of Management
Assistant Professor of Marketing, Montpellier Business School
Ph.D. in Marketing, HEC Montreal
Master in Management, ESCP Europe