I am an Associate Professor of Marketing at IESEG School of Management (Paris campus) and a member of the LEM CNRS-9221.  I have a Master in Management from ESCP Europe (Paris) and a PhD from HEC Montreal. I am Associate Editor at European Journal of Marketing and an Editorial Board Member of Journal of International Marketing.

My research interests include:

  • marketing communication (advertising, sponsoring, and celebrity endorsement),
  • political ideology,
  • health and well-being,
  • necro-marketing and consumer responses to death anxiety.

I teach marketing (in English and French) in undergraduate, graduate and executive education programs.

Academic Appointments

  • 2019-

Associate Professor of Marketing, IESEG School of Management

  • 2017-2019

Assistant Professor of Marketing, IESEG School of Management

  • 2015-2017

Assistant Professor of Marketing, Montpellier Business School


  • 2011-2015

Ph.D. in Marketing, HEC Montreal

  • 2007-2010

Master in Management, ESCP Europe