I am an Associate Professor of Marketing at IESEG School of Management (Paris campus) and a member of the LEM CNRS-9221. I have a Master in Management from ESCP Europe (Paris) and a PhD from HEC Montreal. I am Associate Editor at European Journal of Marketing and an Editorial Board Member of Journal of International Marketing.
My research interests include:
- marketing communication (advertising, sponsoring, and celebrity endorsement),
- political ideology,
- health and well-being,
- necro-marketing and consumer responses to death anxiety.
I teach marketing (in English and French) in undergraduate, graduate and executive education programs.
Academic Appointments
- 2019-
Associate Professor of Marketing, IESEG School of Management
- 2017-2019
Assistant Professor of Marketing, IESEG School of Management
- 2015-2017
Assistant Professor of Marketing, Montpellier Business School
Education
- 2011-2015
Ph.D. in Marketing, HEC Montreal
- 2007-2010
Master in Management, ESCP Europe