Publications

(ABS ranking: from 4* to 1; CNRS ranking: from 1* to 4)

  • Aljukhadar M., Boeuf B. and Sénécal S. (2021), “Does Consumer Ethnocentrism Impact International Shopping? A Theory of Social Class Divide”, Psychology & Marketing. (ABS 3; CNRS 3)
  • Boeuf B. (2020), “Boys Don’t Cry: The Negative Effects of Brand Masculinity on Brand Emotions”, Marketing Letters, 31 (2), 247-264. (ABS 3; CNRS 2)
  • Boeuf B. (2019), “Political Ideology and Health Risk Perceptions of Food”, Social Science & Medicine, 236, 1-7. (ABS 4; CNRS 1)
  • Boeuf B. (2019), “The Impact of Mortality Anxiety on Attitude Toward Product Innovation”, Journal of Business Research, 104, 44-60. (ABS 3; CNRS 2)
  • Boeuf B. and Darveau J. (2019), “An Ethical Perspective on Necro-Advertising: The Moderating Effect of Brand Equity”, Journal of Business Ethics, 155 (4), 1077-1099. (ABS 3; CNRS 2; FT 50)
  • Boeuf B., Carrillat F.A. and d’Astous A. (2018), “Interference Effects in Competitive Sponsorship Clutter”, Psychology & Marketing, 35 (12), 968-979. (ABS 3; CNRS 3)
  • Boeuf. B. and Darveau J. (2017), “Posting From Beyond the Grave: An Autopsy of Consumer Attitudes Toward Promotional Communication in a Posthumous Context”, International Journal of Research in Marketing, 34 (4), 892-900. (ABS 4; CNRS 2)
  • Boeuf B. (2017), “The Impact of Death on Consumer Responses to Celebrity Endorser Misbehavior”, Psychology & Marketing, 34 (10), 917-930. (ABS 3; CNRS 3)
  • Boeuf B. and Darveau J. (2017), “Don’t Disturb the Dead: Consumers’ Attitude Toward Promotional Messages on Post-Mortem Facebook Pages”, in Verlegh P., Voorveld H. and Eisend M. (eds.) Advances in Advertising Research (Vol. VIII).
  • Boeuf B., Darveau J. and Legoux R. (2014), “Financing Creativity: The Crowdfunding As a New Approach for Theater Projects”, International Journal of Arts Management, 16 (3), 33-48. (CNRS 4)
  • Andreani J.-C., Moulins J.-L., Conchon F., Pons C. and Boeuf B. (2014), “A Protean Approach of Trust: The Case of Drugs”, Décisions Marketing, 75 (3), 79-94. (CNRS 3)
  • Boeuf B. and Sénécal S. (2013), “Online International Outshopping Experience: Proposition of a Research Model”, Recherche et Applications en Marketing, 28 (3), 114-124. (CNRS 2)
  • Andreani J.-C., Conchon F., Moulins J.-L., Bascoul G., Boeuf B. and Fouquet I. (2010), “Brand Architecture: Of Relationship Between Product Brand and Corporate Brand”, Journal of Marketing Trends, 1 (4), 17-37.

Selected Conferences

(asterisks indicate presenting authors)

  • Boeuf B.* (2019), “Political Ideology and Health Risk Perceptions of Food”, Academy of Marketing Science Global Conference (AMS), Edinburgh, July.
  • Boeuf B.* (2019), “Boys Don’t Cry: Brand Gender and the Stereotyping of Emotions”, International Marketing Trends Conference, Venice, January.
  • Boeuf B.* (2018), “The Impact of Existential Anxiety on Attitude Toward Product Innovation”, Academy of Marketing Science Annual Conference (AMS), New Orleans, May.
  • Boeuf B.* and Darveau J. (2016), “Death Becomes Them: Examining Advertising Effects in Post-Mortem Social Media”, Academy of Marketing Science Global Conference (AMS), Paris, July.
  • Boeuf B.* and Darveau J. (2016), “Don’t Disturb the Dead: Consumers’ Attitude Toward Promotional Messages on Post-Mortem Facebook Pages”, International Conference on Research in Advertising (ICORIA), Ljubljana, June.
  • Senecal S.* and Boeuf B. (2016), “Online International Outshopping Experience” (invited talk), European Marketing Academy Conference (EMAC), Oslo, May.
  • Boeuf B.* (2014), “Increasing Brand Equity Through Competition”, Association for Consumer Research Conference (ACR), Baltimore, October.
  • Boeuf B.* and Durivage F. (2014), “Monetary Participation in New Product Development”, Association for Consumer Research Conference (ACR), Baltimore, October.
  • Legoux R.*, Carrillat F.A., Boeuf B. and Darveau J. (2014), “A Meta-Analysis of Price and Income Elasticity in the Performing Arts”, 18th International Conference on Cultural Economics, Montreal, June.
  • Boeuf B.* (2014), “Building Brand Equity Through Combined Communicational Efforts”, Academy of Marketing Science Annual Conference (AMS), Indianapolis, May.  ** Recipient of the Excellence in Sport Marketing Research Award **
  • Boeuf B.* and Durivage F. (2014), “Make Them Pay! Understanding Consumer Participation in Crowdfunding”, Academy of Marketing Science Annual Conference (AMS), Indianapolis, May.
  • Boeuf B.* and Sénécal S. (2014), “Online International Outshopping Experience: Proposition of a Research Model”, Academy of Marketing Science Annual Conference (AMS), Special RAM Session (invited talk), Indianapolis, May.
  • Boeuf B.*, Carrillat F.A. and d’Astous A. (2014), “Competitive Sponsorship Clutter: Measuring Interferences on Attitude”, Conference of the North American Society for Sport Management (NASSM), Pittsburgh, May.
  • Boeuf B.*, Carrillat F.A. and d’Astous A. (2013), “Interferences in Competitive Sponsorship Clutter: The Influence of Congruence and Articulation on Attitude”, Association for Consumer Research Conference (ACR), Chicago, October.
  • Darveau J.* and Boeuf B.* (2012), “Motivations for Financing Cultural Projects in a Computer-Mediated Environment: Consumer Behavior in Crowdfunding”, Direct/Interactive Marketing Research Summit, Las Vegas, October.