Publications and Conferences

Publications

  • Boeuf B., Carrillat F.A. and d’Astous A. (2019), “Interference Effects in Competitive Sponsorship Clutter”, Psychology & Marketing.
  • Boeuf B. and Darveau J. (2018), “An Ethical Perspective on Necro-Advertising: The Moderating Effect of Brand Equity”, Journal of Business Ethics.
  • Boeuf. B. and Darveau J. (2017), “Posting From Beyond the Grave: An Autopsy of Consumer Attitudes Toward Promotional Communication in a Posthumous Context”, International Journal of Research in Marketing, 34 (4), 892-900.
  • Boeuf B. (2017), “The Impact of Death on Consumer Responses to Celebrity Endorser Misbehavior”, Psychology & Marketing, 34 (10), 917-930.
  • Boeuf B. and Darveau J. (2017), “Don’t Disturb the Dead: Consumers’ Attitude Toward Promotional Messages on Post-Mortem Facebook Pages”, in Verlegh P., Voorveld H. and Eisend M. (eds.) Advances in Advertising Research (Vol. VIII).
  • Boeuf B., Darveau J. and Legoux R. (2014), “Financing Creativity: The Crowdfunding As a New Approach for Theater Projects”, International Journal of Arts Management, 16 (3), 33-48.
  • Andreani J.-C., Moulins J.-L., Conchon F., Pons C. and Boeuf B. (2014), “A Protean Approach of Trust: The Case of Drugs”, Décisions Marketing, 75 (3), 79-94.
  • Boeuf B. and Sénécal S. (2013), “Online International Outshopping Experience: Proposition of a Research Model”, Recherche et Applications en Marketing, 28 (3), 114-124.
  • Andreani J.-C., Conchon F., Moulins J.-L., Bascoul G., Boeuf B. and Fouquet I. (2010), “Brand Architecture: Of Relationship Between Product Brand and Corporate Brand”, Journal of Marketing Trends, 1 (4), 17-37.

Conferences

(asterisks indicate presenting authors)

  • Boeuf B.* (2018), “The Impact of Existential Anxiety on Attitude Toward Product Innovation”, Academy of Marketing Science Annual Conference (AMS), New Orleans, May
  • Boeuf B.* and Darveau J. (2016), “Death Becomes Them: Examining Advertising Effects in Post-Mortem Social Media”, Academy of Marketing Science Global Conference (AMS), Paris, July.
  • Boeuf B.* and Darveau J. (2016), “Don’t Disturb the Dead: Consumers’ Attitude Toward Promotional Messages on Post-Mortem Facebook Pages”, International Conference on Research in Advertising (ICORIA), Ljubljana, June.
  • Senecal S.* and Boeuf B. (2016), “Online International Outshopping Experience” (invited talk), European Marketing Academy Conference (EMAC), Oslo, May.
  • Boeuf B.* (2014), “Increasing Brand Equity Through Competition”, Association for Consumer Research Conference (ACR), Baltimore, October.
  • Boeuf B.* and Durivage F. (2014), “Monetary Participation in New Product Development”, Association for Consumer Research Conference (ACR), Baltimore, October.
  • Courchesne A.*, Boeuf B. and Zamfir G. (2014), “Measuring the Impact of the Economic Crisis on the Arts, a 5-Year Analysis”, 18th International Conference on Cultural Economics, Montreal, June.
  • Legoux R.*, Carrillat F.A., Boeuf B. and Darveau J. (2014), “A Meta-Analysis of Price and Income Elasticity in the Performing Arts”, 18th International Conference on Cultural Economics, Montreal, June.
  • Boeuf B.* (2014), “Building Brand Equity Through Combined Communicational Efforts”, Academy of Marketing Science Annual Conference (AMS), Indianapolis, May.  ** Recipient of the Excellence in Sport Marketing Research Award **
  • Boeuf B.* and Durivage F. (2014), “Make Them Pay! Understanding Consumer Participation in Crowdfunding”, Academy of Marketing Science Annual Conference (AMS), Indianapolis, May.
  • Boeuf B.* and Sénécal S. (2014), “Online International Outshopping Experience: Proposition of a Research Model”, Academy of Marketing Science Annual Conference (AMS), Special RAM Session (invited talk), Indianapolis, May.
  • Boeuf B.*, Carrillat F.A. and d’Astous A. (2014), “Competitive Sponsorship Clutter: Measuring Interferences on Attitude”, Conference of the North American Society for Sport Management (NASSM), Pittsburgh, May.
  • Boeuf B.* and Durivage F.* (2014), “Crowdfunding: A New Balance between Society and Cultural Creation”, CRISES (Centre for Research on Social Innovations) International Conference, Montreal, April.
  • Boeuf B.* (2013), “Who Are the Crowdfunders?”, Student Colloquium l/as/tt (INRS), Montreal, December.
  • Boeuf B.*, Carrillat F.A. and d’Astous A. (2013), “Interferences in Competitive Sponsorship Clutter: The Influence of Congruence and Articulation on Attitude”, Association for Consumer Research Conference (ACR), Chicago, October.
  • Darveau J.* and Boeuf B.* (2012), “Motivations for Financing Cultural Projects in a Computer-Mediated Environment: Consumer Behavior in Crowdfunding”, Direct/Interactive Marketing Research Summit, Las Vegas, October.
  • Andreani J.-C.*, Conchon F., Moulins J.-L., Boeuf B. and Dubec J. (2011), “Is the Marketing of Diversity an Ethnic Marketing?”, 10th International Marketing Trends Conference, Paris, January.
  • Andreani J.-C.*, Moulins J.-L., Conchon F., Bascoul G., Boeuf B. and Dubec J. (2010), “Trust in Drugs: A Scale of Measurement”, Journée Internationale du Marketing de la Santé (JIMS), Lille, November.
  • Andreani J.-C.*, Conchon F., Moulins J.-L., Boeuf B. and Dubec J. (2010), “Advertising and Diversity: A Theoretical and Empirical Review”, Sixièmes Rencontres Internationales de la Diversité, Corte, October.
  • Conchon F., Andreani J.-C.*, Moulins J.-L., Brin-Michel C. and Boeuf B. (2009), “Of Relationship between Product Brand and Corporate Brand: An Exploratory Study”, 9th International Marketing Trends Conference, Venice, January.
  • Andreani J.-C.*, Moulins J.-L., Conchon F., Bascoul G., Boeuf B. and Brin-Michel C. (2009), “Can You Trust Drugs? An Exploratory Study”, 9th International Marketing Trends Conference, Venice, January.