Teaching

Undergraduate

  • Consumer Behavior (HEC Montreal)
  • Customer Relationship Management (HEC Montreal)
  • Market Research (IÉSEG)
  • Marketing (IÉSEG)

Graduate

  • Digital Marketing (Montpellier Business School)
  • Marketing Culture and the Arts (IÉSEG)
  • Marketing for Cultural Organizations (HEC Montreal)
  • Marketing Research Methodology (IÉSEG)
  • Marketing Research Seminar (IÉSEG)
  • Marketing Strategy and Company Observation (IÉSEG)
  • Qualitative Research and Consulting in Marketing (IÉSEG)

Executive Education

  • Business Game (IÉSEG)
  • Customer Relationship Management (Air France; Montpellier Business School)
  • Customer Relationship Management in the Banking Industry (Crédit Agricole and Banque Populaire du Sud; Montpellier Business School)
  • Digital Marketing (Air France; Montpellier Business School)
  • New Trends in Consumer Behavior in the Digital Era (Crédit Agricole and Banque Populaire du Sud; Montpellier Business School)
  • Communication and Online Advertising (IÉSEG)